CHOOSING THE RIGHT WEB ANALYTICS TOOLS FOR YOUR BUSINESS

 

For your online business, it is extremely difficult to make important decisions concerning improvement of performance and prioritization of key areas of strength when you don’t have certain crucial information. For this reason, you need a call tracking dashboard that can provide you with reports on information concerning the activity of your website in relation to your target audience and visitors. However, it may be much of a daunting task than it is easy to find the right web analytics tool for your business if you do not make a few important considerations: below are tips on how to go about the process.

 

Do your research carefully

 

Among the questions to ask yourself are, which type of data you need, why you need the data analytics tool, and how the data will be important for your business perhaps in decision making. A good, in-depth internet search will be necessary. Also, consider the size of your organization and if you have previously had such a tool, know exactly why you need a different one.Usability and convenience of the tool packHow easy or complicated to use is the tool? Will you have to hire an expert for operation of the tool and translation of data? As this might be the case for large enterprises due to the need to maintain operational efficiency and convenience aspects, consider choosing what you need and not what is the most sophisticated. The best tool is the one that you can easily use.

 

Cost of the tool

 

Such an investment for business is an expense and thus has a direct effect on profitability. Your tool of choice should be realistic according to your budgetary provisions. However, as you look at the affordability aspect, ensure that the tool also gives you good value for money. There are many online free as well as paid web analytics tools.A few examples:

 

• Google analytics. The interesting thing about GA is that it is free and easy to use. Especially when you do not need too much of advance information and options, it is a go-to option. The platform provides data such as the location of visitors to your site, time spent on your site, the number of clicks they make in total, number of visits, number of bounce back visits and much more.

 

• Adobe analytics. This suite provides a few advanced set of tools and generates much more detailed data and is more sophisticated than its Google counterpart. It has three main tools in one. These are the Adobe survey, adobe discover, and adobe catalyst. The applications provide customer data information about why they take certain actions online, visitor data, and real time actionable analytics and strategies respectively.

 

• Tableu digital. This analytics tool is easy to use and mostly provides data in form of data charts. It makes it easy for users to share data within an organization and is in most cases compatible with most browsers, without having to install plug-in. not much of statistical and IT knowledge is needed to use this tool.